The problem with these constant "demands" for reviews is that they've become a metric that location (store/hotel/air crew/etc) is judged on internally and forms part of the KPI scores thus then forming part of the bonus for those who get them.
The surveys also aren't clear on just what a given score results in. For example, the VOC and VOT surveys sent out by work have ranks out of 7. If the person completing the survey doesn't give at least a 5, it counts as a 0.
Which has lead to store management pressuring staff to complete their VOT surveys (each staff member gets one once every 3 months) and trying to get them to give max scores, even when such scores aren't deserved. These surveys are meant to be voluntary and anonymous.