What you are saying Qantas were on a money spinner in any seat awards and prematurely terminated it?
Just out of interest what was the additional co-payment on an any seat award TSV-BNE-DRW over classic awards? Also how many did that earn? And when you do your calculations did you also take into consideration that any seat awards on that route were cheaper than the identical flights as a classic award?
Why did Qantas get rid of any seat awards when they were making a killing out of it?
No it wasn't a money spinner. But they were U class Classic Award seats that they were prepared to give away at the Classic Points level.
The only difference was that QF issued Points/SCs for the mASA redemption. But - they received a higher co-pay to compensate for this.
Yes - there were some sweet-spot anomalies with distance table calculations vis-a-vis Classic vs mASA.
They weren't making a killing, but they weren't losing either.
I'd say QF would not be unhappy with a slight lowering of elites, but the yield of those elite members going up due to paying for it as opposed to DSC offers and xASA etc.
This is where the analysis (particularly by QF) is flawed.
The assumption is that those using DSCs or mASAs would have flown those exact same flights but paid full J/F price (in the absence of mASAs).
As has been demonstrated in this thread - it's just patently not true.
Those passengers, generally speaking, would have either:
- redeemed Classics (if points-rich)
- purchased discount Y fares (if cash poor)
- flown other carriers (either on BFOD or better value premium product on OS carriers).
There's nothing wrong with more people having status.
Unless they're using the flashy card to get laid, they can only redeem benefits (eg. Lounge access, priority etc) when continuing to fly QF (ie. Spending MORE money with QF).
Don't fly more with QF, flashy card becomes a coaster.