insights into marketing of CCs

[PointsHoard]

It is certainly interesting to see. I wonder what a cc run by aff would look like?If you were handed the keys to the castle and put in charge of increasing spend and reducing churn while still making a profit what would you do?

 

[samas]

It is certainly interesting to see. I wonder what a cc run by aff would look like?If you were handed the keys to the castle and put in charge of increasing spend and reducing churn while still making a profit what would you do?

Would it be able to make a profit? I'd say it's all the revolvers that cover the costs of the benefits I get out of my cards

 

[ricee007]

It is certainly interesting to see. I wonder what a cc run by aff would look like?If you were handed the keys to the castle and put in charge of increasing spend and reducing churn while still making a profit what would you do?

Trying to get balance of cost to AFF v benefits to consumers...

MC/Visa
1.1 pp$ card
1.2 pp$ card for ATO payments

Platinum has 20,000 points for sign up

$89 fee free for first year
$250 fee free for platinum card (with insurances)

500 points per every $50,000 of spend.

Absolutely no pro-rataing of fees.
Fee waiver for subsequent years ONLY for valued customer (but for all valued customers)

2,000 points each year on your anniversary for holding the basic card.
5,000 points each year on your anniversary for holding the platinum card.