Is Qantas Australia's favourite airline?

[PineappleSkip]

Might be a Google thing. Search on DuckDuckGo brought the bald reference below up. No hype. But some useful coronavirus news links, because we can't have too many of those, hey?

Found this newsroom link to hype about Australia's favourite airline, alleged by tripadvisor in 2014.

Expect AJ would make the favourite airline claim several times every week; after all it is the World's only airline that has mini first class.

cheers skip

 

[Mattg]

Virgin Australia is now claiming the "Australia's favourite airline" line!

“As Australia’s favourite airline, we are committed to putting more planes in the sky when we can to create more travel opportunities for Australians."

Virgin Australia launches new routes and drops epic sale

newsroom.virginaustralia.com

 

[Franky]

Virgin Australia is now claiming the "Australia's favourite airline" line!

Virgin Australia launches new routes and drops epic sale

newsroom.virginaustralia.com

Well why not?, QF is claiming that they're 'Australia's National Airline'...

 

[MEL_Traveller]

Well why not?, QF is claiming that they're 'Australia's National Airline'...

'National' as in 'domestic'? Sounds about right

 

[MARTINE]

It is definitely not mine.
Stopped usi g them Unhelpful online presence and forcing calls to contact

This is interesting, though I would have been more interested in fare differences when booked across these different regions (maybe worth looking into!).

My suspicion is that it's because Australia has quite lax advertising laws. In fact, the ACCC specifically lists "puffery" as an exception to false advertising, See information here. This basically means that you're allowed to say (as per the ACCC example) that you have the "best steaks on Earth" without it being considered misleading.

This is pretty relevant to the Qantas ad, because statements like "Australia's favourite airline" are clearly puffery, "Australia's most popular airline" may also fall into this category. Even though I don't doubt that Qantas has the highest passenger numbers out of any airline operating in AU, "most popular" is generally not well defined.

I suspect that the US has stricter advertising laws where "puffery" isn't as well accepted. Thus, they go with a much more subdued claim "one of Australia's most popular airlines".

…I like it ….‘puffery’ - I learnt a new word today!
So many uses too. .. declare something that sounds very good/special but the reality is so different …. QANTAS and ‘puffery’ in one sentence….

Post automatically merged: Aug 13, 2021

It is definitely not mine.
Stopped usi g them Unhelpful online presence and forcing calls to contact

…I like it ….‘puffery’ - I learnt a new word today!
So many uses too. .. declare something that sounds very good/special but the reality is so different …. QANTAS and ‘puffery’ in one sentence….

Ignore first bit . Thought I had deleted it

 

[PineappleSkip]

'National' as in 'domestic'? Sounds about right

Long way from the days when Qantas was Australia's overseas airline.

 

[Matt_01]

Bring on Rex - Australia's Favourite Boutique Airline

 

[jakeseven7]

Virgin Australia is now claiming the "Australia's favourite airline" line!

Virgin Australia launches new routes and drops epic sale

newsroom.virginaustralia.com

*Sample size n=15, source= Bain tea rooms

 

[MARTINE]

*Sample size n=15, source= Bain tea rooms

‘When the myth becomes reality print the original’ from Man who Shot Liberty Vallance

 

[PLM]

Bring on Rex - Australia's Favourite Boutique Airline

Australian Lawyers' Favourite Airline!