Fantastic idea... now do I get a refund on all the fares I have already purchased? LOL
BUT, staying real… all that Jetstar has spun today, is that its lowest / lead-in fare prices will no longer included checked baggage! This will better place them, to compete on price perception, with Tiger.
I am a complete fan of de-bundling airfares, although I recognised that makes me part of the minority on AFF. I prefer picking & paying extra for the things I actually want from an airline rather than having to pay a ticket price, which is full of “inclusions” that I don’t require.
In terms of luggage, 10kg is spot on for me, because I can’t seem to get my wheelie-bin in under 8kg, and the extra 2kg will cover my personal item (note: no personal item allowed on Tiger, but it is on Jetstar).
I would imagine all eyes are focussed on Jetstar, now maintaining their stated $10 ticket reduction. For example, a route with a non-sale lead in price of $79, should become $69! (Competing against TT @ $59.95 +$5cc*). And $59 moves to $49! (Competing against TT @ $39.95 +$5cc*) (* Jetstar has payment options other than credit card.)