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Good Point, sometimes (often, in the restricted world of Oz Aviation) an entity is created as a defense/weapon for a specific purpose. It is almost certain that AO had it genesis in the combating of possible incusion of international LCC's. This was back in an era that saw the first Qantas 73H's being ordered as WHY only aircraft.oz_mark said:Qantas would have set a number of criteria to be met in order to guage the success of Jetstar. I think it would be simplistic to suggest that the only measure is Profit.
Surely some of the lessons learned from AO were employed when conceiving JQ.
There is almost certainly more to JQ than making a profit as far qa Qantas management are concerned; my guess is that in it's initial stages, Qantas considered JQ covering it's costs as a bonus.