What's missing from this discussion is the concept that QP access has benefits for QANTAS beyond just collecting the fees and then paying for the cost of food, drinks, etc. The QANTAS Club has extra benefits for QANTAS, and that's that people that buy QANTAS Club membership (either corporate or personal) are more likely to want to fly QANTAS rather than DJ or TT domestically, because once people have the QANTAS club membership, then there's a desire to want to use it. If you have QP access, then you might even be willing to pay a little more for your flight on QF rather than DJ, because you know that you will get a lounge, free food and drinks, Wi-Fi, etc.