I agree, I think QF are stepping their game up looking after WPs.
On a recent PER-SYD leg, the 05:45 flight, we were delayed around 1.5 hours. I was in the first row of Y, and the CSM came up to me, and a few other WPs, and personally apologised for the delay, asked if it would have any impact (I presume she knows we didn't have connections by the manifest), and asked if there was anything she could do to make our flight more pleasant. It definitely made a positive impact, even though it was just rapport building.
Also, I received not a SMS, but a voicemail (I had limited coverage on Magnetic Island) from a QF agent informing me that my TSV-CNS flight was delayed 2 hours. I have never received a call like this ever before.
Finally, on a BNE-DRW flight in J, I noticed that the screen wasn't working during as soon as the safety briefing began. Didn't bother me, but I did mention it to the FA as I did want to watch the in flight news. It took the CSM around 30 mins in flight to fix it, and she presented us with 2 x $50 QF Duty Free vouchers as compensation.