So another one bites the dust. The LH group has finally moved to dynamic pricing (as foreshadowed some time ag), at least for awards on Lufthansa, Swiss and Austrian. They have also devalued partner redemption table to varying degrees. Comes into effect on June 3.
This will probably lower some economy awards - intra Europe - through accessing no frills (no seat, no bag) fares at lower than current awards, but general opinion that is it will see award prices skyrocket - particularly for long haul premium cabins.
In true corporate speak, email sent out with the header "Exciting changes to your Award Flights from June 2025 ". Is "exciting" the new "enhancement" doublespeak?
I don't know every time I see these sort of changes, essentially their transforming aspirational and engaging programs into mere % discount schemes. i.e Spend $1000 we'll give you $10/$15/$20 to put into an account we control the value of and when you have enough $ in the account you can buy a plane ticket with it. Same with hotel programs these days too.
More discussion on FT and in various bloggers threads.
insideflyer.com
thepointsguy.com
upgradedpoints.com
This will probably lower some economy awards - intra Europe - through accessing no frills (no seat, no bag) fares at lower than current awards, but general opinion that is it will see award prices skyrocket - particularly for long haul premium cabins.
In true corporate speak, email sent out with the header "Exciting changes to your Award Flights from June 2025 ". Is "exciting" the new "enhancement" doublespeak?
I don't know every time I see these sort of changes, essentially their transforming aspirational and engaging programs into mere % discount schemes. i.e Spend $1000 we'll give you $10/$15/$20 to put into an account we control the value of and when you have enough $ in the account you can buy a plane ticket with it. Same with hotel programs these days too.
More discussion on FT and in various bloggers threads.
Miles & More Introduces Dynamic Pricing for Award Flights - InsideFlyer
Miles & More is making major changes to its award flight pricing. Starting 3rd June 2025, dynamic pricing will be introduced for award flights with Lufthansa, Austrian Airlines, SWISS, and Lufthansa City Airlines. This means the number of miles required for these flights will be tied to the...
More and more miles: Lufthansa moves to dynamically priced redemptions - The Points Guy
The loyalty program of a dozen airlines, including Lufthansa, Swiss, Austrian, Eurowings and LOT Polish Airlines, will remove its reasonable award chart pricing and instead price redemptions based on cash fares.
Lufthansa Miles & More Devalues, Switches to Dynamic Pricing
On June 3, Miles & More award prices will go dynamic and generally cost more. This applies to Lufthansa, Lufthansa City, Austrian, and SWISS.
upgradedpoints.com
