blueythecat
Active Member
- Joined
- Sep 7, 2011
- Posts
- 876
The new revenues part is difficult in the payment space unfortunately, although a few immediately do come to mind.
Coles manage to increase points earn by 1 Flybuys point per Coles Insurance policy linked to a given Flybuys account as one example. If a financial institution offered an increased points earn rate for each piece of my business that I gave them, they'd have a compelling product even if the earn uplift was somehow capped.
If American Express can offer a card with an annual fee that is very easily offset by the included perks and has an earn rate of 4 points / dollar for the most common types of every day spend, there's clearly room for at least some innovation.
Excellent points. Too bad the major's aren't onto this as well. Churning can be very tiresome!!