Melburnian1
Veteran Member
- Joined
- Jun 7, 2013
- Posts
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I have a theory that the largest portion of the economy airfare market is not enabled with a high level of market awareness and in actual fact does not choose to fly a particular airline at all.
I'd be really interested in some data indicating the % of sales of long haul tickets through the various sales channels, for example what % of QF sales are made direct through the website, from high street retailers, what % are corporate accounts etc?
Yes, it would be really interesting to know that.
The airline websites are vastly different for domestic airline fares and for international trips.
For the former, it often makes sense to book direct online with an airline. Online or bricks and mortar travel agents cannot compete, because they either don't get paid commissions, receive minimal commissions or add on fees (as Webjet does) for bookings.
International bookings are different. It can make a lot of sense to visit a bricks and mortar travel agent as in many if not almost all cases they will be cheaper than booking online with the airline. Online third party sites are highly variable: sometimes they can be competitive but at other times bricks and mortar wins out.
Online third party sites must have 'stolen' sales from somewhere, although the market has expanded in size with more international journeys originating in Australia being made each year.
I have sat next to passengers in whY who have made a booking based solely on price. With some others it has been 'I want a nonstop flight.' I have also struck clearly uninformed passengers who paid 40 or 50 per cent more than I did yet booked a couple of months in advance and so I concluded that the high street travel agent took advantage of the passengers' lack of knowledge and booked them in a higher fare 'bucket' (not 'Y', but higher than the bottom end alphabetical fare codes), reaping higher sales and hence commission in the process.
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