New Amex statement credits

Bonilla 100/20
15% credit at various brands including Laithwaites, R M Williams, Adore, etc.
 
I'm not sure why Amex bother with some of these offers which hardly anyone will use...I guess it won't cost the shop /Amex much. I'm sure Amex know from previous promos which are the popular offers and will cost them a bit like the recent Ampol one
 
I'm not sure why Amex bother with some of these offers which hardly anyone will use...I guess it won't cost the shop /Amex much. I'm sure Amex know from previous promos which are the popular offers and will cost them a bit like the recent Ampol one
I guess it is a little like hotel/airline loyalty schemes and not every offer is going to be tailored to your own specific preferences/wishes. Generally speaking if a cardholder likes the offer they can enrol or otherwise scroll on- they must be getting a good enough strike rate to persist. It was not that long ago that the criticism was that there were not enough offers
 
I guess it is a little like hotel/airline loyalty schemes and not every offer is going to be tailored to your own specific preferences/wishes. Generally speaking if a cardholder likes the offer they can enrol or otherwise scroll on- they must be getting a good enough strike rate to persist. It was not that long ago that the criticism was that there were not enough offers
It's obviously not smart enough to track individual trends - I have literally never activated any of the fashion, beauty, or other rando luxury branded stuff, but that's 90% of the offers. I'm happy in my level of ugly!

I was going to say shoes too, but I did use a New Balance offer once.
 

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