harvyk
Senior Member
- Joined
- Apr 15, 2009
- Posts
- 7,006
- Qantas
- Gold
Qantas already has all my personal information - name, DOB, address, phone number, seating preferences,job title, employer's name, etc etc etc.
what they're getting from my use of the toolbar is not personal. Mostly so far I've searched for information on the Virgin FF benefits I wish Qantas would also offer, like hotel status, free confirmed upgrades, family pooling. It might not be many points a month, but it's about the same as doing a big shop at woollies - and they're getting much more personal information from that!
Actually search history is just as valuable to a company as the traditional personal information. Why do you think Google is so keen to get people to sign in for searches and maintain records across 50 of their services.