Completely agree with your point @NoName - there is a cost to acquire the points, which PH are deliberately downplaying, perhaps in an attempt to “sell” more credit card signups.
Here’s another example - the reward doesn’t cost “just $79”. It costs $79 plus the cost of acquiring a whole bunch of points.
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This was the one I commented on. Elsewhere on the site they value KF miles at 1.8c per mile.
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Therefore, objectively the cost of this particular award is $1,683 worth of KF miles + $79 for a total cost of $1,762. Claiming a cost of $79 is totally dishonest IMO.