Yes agreed, those various routes that their entering certainly didn't seem to have a lot of traffic. Wagga, Mt Gambier etc all seemed quite boutique
The question is who will quit first? Rex or QF? I suspect Rex.
And whilst it will be good for short term competition, and people moan about Rex and their monopoly fares .... if Rex do pull out on some routes, QF are not exactly known for generous pricing on their monopoly routes either.
Yes, I agree, Rex will certainly pull out if its uneconomic. They will not wear losses for long, after all they have not remained solvent for 18 years by taking losses.
They do not try for 100% occupancy. Generally, their published modus operandi is that once occupancy reaches 70%, they will put on another flight. That suits many of their destinations, who value frequency above everything. Their cost base is much cheaper than Qantas.
As for Qantas and monopoly fares. Qantas had a monopoly on Tamworth for years, then Virgin arrived and prices dropped by hundreds of dollars.
Also, local councils play a big part in fares. Many councils served by Rex have 'community' fares.
These have tight rules, but are much cheaper. Some councils don't offer the discounts, so fares are much dearer.
Qantas forced all fares up at Dubbo, in a complex bid to oust Rex. It was a devious very clever move. Too detailed to go in to here.
The bottom line of all this is that Rex services so many small towns that nobody else will. They are to be applauded for that.
Another point not often mentioned is that Qantas does not really compete with Rex for service.
Rex is a bit like Southwest in the US, no frills, basic transport. Qantas is more upmarket with bigger planes and attracts the suits and people who do not pay their own fares. Nothing wrong with that, but it is a bit sad to see Qantas try to force Rex out all the time, when many of Rex's passengers will not fly at all if Rex pulls out. Qantas is an arrogant bully no doubt, with no thought for the actual community residents.
I know one of Australia's top business men who supports Rex all the time, simply because he values their frequency.