Regardless of price differentials between QF products, I am mystified how QF arrives at the pricing of the their PE product in wider market and who is buying it.
For the peak season dates next Dec - Jan for MEL - LHR I am looking at, the cheapest QF PE fare in the market is averaging over $6k (based on 2 adult 1 child).
This compares with SQ fares in the same class of just under $3.8k. When you're buying 3 tickets as I am the difference is getting on for 7k, enough for an extra person!
That's bad enough, but when you start pricing up J fares you can see CX availability for $5.9k, BA for $6.2k, QR for $6.6k. So not only is the QF PE fare in peak period noncompetitive in its market, its noncompetitive in the premium segment above.
In my simple head I generally assume the consumer is rational so I am left wondering - who is buying these fares?