I don't really understand the economics of Qantas's project sunrise flights. I don't see how they can make profit on such a long flight which needs so much fuel, modified aircraft, catering etc. Does anyone know what the operating costs for one of these flights will be?
After ww2 (nevermind how hard it was before), it took 6 stops and a crew ratio of 1:3 to make this route. Every time they reduced the number of stops, you could have said the very same thing, and yet somehow they made it work. I suppose the argument is, much the same, they can make it work now with zero stops.
What are the economics? Well...
- Extra fuel tank is not in itself a big deal for cost, it's just another aircraft. Qantas isn't fronting the cost of aircraft R&D, and many airlines are expected to buy this variant.
- It will require more fuel to do such a long journey, yes. The initial take-off weight will be quite a lot. You could potentially counterbalance that by not carrying any extra freight, although that too cuts into profits.
- It will require one extra meals for a total of 3 (my guess), but Qantas is very cheap in the catering department, so it's unlikely to really cost much in terms of space or weight, probably a sandwhich or something, so I don't think this will make much difference.
On the other hand;
- Don't have to pay airport taxes, country taxes, whatever other taxes to land somewhere in between
- They don't have to pay for double takeoff (planes use a lot of fuel during takeoff)
- They don't have to pay lounge costs in Perth/Singapore/Wherever else, and can effectively increase pax capacity to Europe, without increasing any lounge capacity/costs, nor have to pay partners for lounge costs.
There will be some categories of people who will really want all this, because;
- Business travellers won't mind doing that length of flight in business or first class
- Some people will have the "just get me there quick, even if i have to go through hell" mentality
- Small/short people will be less affected by this trip, they may see very little downside
- People travelling in emergencies (medical, family, etc) will put up with the flight length as well, they need to get to the destination as quickly as possible
- If someone wants to de-risk from the chances of anything going wrong during transit (for example, random aircraft maintenance issue, storm over Singapore requiring diversion, etc).
Everything so far looks like Qantas aims to create new demand (or steal it from competitors), rather than move existing customers onto this route, which is very interesting - it's not something they have typically done in a long time.