Qantas to Launch SYD-AKL-JFK (June 2023)

[Quickstatus]

They are cabin crew.

?.
Y pax now have to work
Context starts at #227

 

[Katie]

Model with the eye shades even has half her top tucked in?

That seems to be a look these days - I see heaps of women with tops (though usually buttoned blouses) where only half is tucked in.

 

[RooFlyer]

I'll just leave this here...

Sure, when you juxtapose quotes from a Virgin thread (? off topic?) and a Qantas thread, out of context. But I'm flattered you go out of your way to find them to make some point.

 

[justinbrett]

Sure, when you juxtapose quotes from a Virgin thread (? off topic?) and a Qantas thread, out of context. But I'm flattered you go out of your way to find them to make some point.

Wasn't hard to find, and this does prove my point that if QF was the one with the marketing event yesterday, you'd be complaining - just like you are here about them marketing a new route with PJs.

It's all marketing - remember? Whether or not you agree, QF are at least selling something (flights to New York), and this made national prime time news. The VA marketing example is a dog's breakfast.

 

[Quickstatus]

It's all marketing - remember?

Sure

But the marketing is via invited influencers and commentators who nary has a critical word to say about the airline lest they don't get invited in the future to a marketing possum or worse don't get invited to turn left on an aircraft

The media also all know that if a poor word is said or if reporting is not according to the airline preferred talking points then their boss might get a call from someone in the airline.

A big marketing gig for something that will appear in eBay for $5 in a few weeks, (OK let's say $5-$20)??. yeah Nah

#BFOD

 

[justinbrett]

Sure

But the marketing is via invited influencers and commentators who nary has a critical word to say about the airline lest they don't get invited in the future to a marketing possum or worse don't get invited to turn left on an aircraft

The media also all know that if a poor word is said or if reporting is not according to the airline preferred talking points then their boss might get a call from someone in the airline.

A big marketing gig for something that will appear in eBay for $5 in a few weeks, (OK let's say $5-$20)??. yeah Nah

#BFOD

Yeah I don’t know about that. The QF event had mainstream media and got multiple spots on primetime and breakfast news; yet people like Karl Stefanovik are often openly critical of QF but his network still gets invites (and interviews with AJ which do ask the difficult questions).

Whether you liked it or not, the point is it advertised the New York route to the masses, at a cost probably less than a formal advertising package. It was never about the pyjamas themselves - it’s about the route.

 

[Quickstatus]

It was never about the pyjamas themselves - it’s about the route.

Dunno about that, More media space and time was given to the pyjamas and eye shade.

Give me the ANZ black Marlow ones anytime.

 

[justinbrett]

Dunno about that, More media space and time was given to the pyjamas and eye shade.

Give me the ANZ black Marlow ones anytime.

The was the hook, not the product.

Now everybody knows Qantas is flying to New York.

 

[Quickstatus]

Now everybody knows Qantas is flying to New York.

Everyone knew that irrespective of the "party"

 

[justinbrett]

Everyone knew that irrespective of the "party"

Everyone on AFF. Not your average Today/Sunrise viewer.

 

[Quickstatus]

Not your average Today/Sunrise viewer.

No, everyone knows QF operates to JFK. It's been a QF destination since forever. Remember the "New York to Rio to Old London Town" tune in the "I still call Australia home" 1997 ad?. Or the 2015 "feels like home ad" where the first scene is some QF pax getting into a NYC yellow cab to get home to AU?. And the project sunrise nonstop JFK-SYD experiment?
Even the JQ Bali connoisseurs know that.

If people don't know QF operated to JFK prior to this marketing campaign, then QF marketing can't be good.

 

[justinbrett]

No, everyone knows QF operates to JFK. It's been a QF destination since forever. Remember the "New York to Rio to Old London Town" tune in the "I still call Australia home" 1997 ad?. Or the 2015 "feels like home ad" where the first scene is some QF pax getting into a NYC yellow cab to get home to AU?. And the project sunrise nonstop JFK-SYD experiment?
Even the JQ Bali connoisseurs know that.

If people don't know QF operated to JFK prior to this marketing campaign, then QF marketing can't be good.

Yeah, but a little thing called covid got in the way...

 

[Quickstatus]

Yeah, but a little thing called covid got in the way...

Oh come on, you really think QF pax have short memories - maybe QF pax really are not match fit.

All the usual QF pax and certainly many non QF pax came rushing back post Rona booking fares all over the place with extremely high loads to all destinations. What? they forgot JFK existed on the QF booking system?. . Lucky then they remembered that QF existed

 

[justinbrett]

Oh come on, you really think QF pax have short memories - maybe QF pax really are not match fit.

All the usual QF pax and certainly many non QF pax came rushing back post Rona booking fares all over the place with extremely high loads to all destinations. What? they forgot JFK existed on the QF booking system?. . Lucky then they remembered that QF existed

I think you're out of touch with the average sunrise / today viewer that might take one trip to New York in their lifetime.

Neither of my parents have left the country. There's a lot like them.

We can't all be frequent flyers.

 

[Quickstatus]

We can't all be frequent flyers.

Huh? NYC is an iconic travel destination, Don't need to be a frequent flyer to know that.

 

[justinbrett]

Huh? NYC is an iconic travel destination, Don't need to be a frequent flyer to know that.

Perhaps just google “why do people advertise” and save us both a few more unnecessary posts.

 

[Quickstatus]

It's not so much the advertising, it's the assertion that people don't know that QF operates to JFK.

 

[justinbrett]

It's not so much the advertising, it's the assertion that people don't know that QF operates to JFK.

Not everyone has the route map memorised - but mostly (and if they do) they probably don’t know the route is resuming after almost 3.5 years.

I flew QF to LAX 18 months ago - after the borders reopened. It’s been that long, and yet no JFK all this time.

And even if they are aware, it’s just another TV spot to put QF on the brains of would be travellers. Everyone knows coke exists yet they spend how much on advertising?

 

[Lynda2475]

Well QF hasn't been operating to JFK since pre-covid. This new service via Auckland is restarting it.

 

[Quickstatus]

And even if they are aware, it’s just another TV spot to put QF on the brains of would be travellers. Everyone knows coke exists yet they spend how much on advertising?

Agree, but it's the notion that the ad campaign was because travellers don't know that QF operates to JFK. In the same way, Putting QF on the brains of would be travellers was also not because travellers forgot QF existed. (Resuming a service sure)

Whatever the reason for the ad campaign, my original point was that all I saw was an advertising of a new QF designer partnership and designer accoutrements. Granted that that was also associated with spruiking of a new way of getting to JFK.

But for me, if the designer wear was to indicate to me that this new route is a better way to get to JFK, then I remain unconvinced.
Getting to JFK will remain a one stop affair and will take more or less the same amount of time, on the same type of aircraft.

For others from other states, it is also not necessarily a better way but for other additional reasons.

So while some may laud an ad campaign such as this, I see minimal benefits and minimal extra reasons to jump on this route on a discretionary basis - except that the QF premium product will be better than the NZ J product.

And while new, its not as though this is an additional concurrent route. Will QF operate 2 concurrent routes to JFK?. Via LAX and AKL with 2 aircraft on the same day?