I take the view that QFF points are worth about a cent each. The 10K points that come with the dozen break down to 833 points = $8.33 a bottle, taking the average price down to $18 a bottle, which looks to be entirely reasonable for wines with scores in the mid-90s.
I considered this dozen, but I've already got a lot of wine. I'm particularly flush with red at the moment. I've got a longish award flight (CBR-IKA in F/J) coming up and I don't need the points urgently. And I doubt the grog would hit me before Christmas. Not sure I want a dozen sitting on my porch for a week while I'm interstate with the rels.
With Epiqure, Qantas is aiming higher than (say) Cellarmasters. CM is where you'll find bargains, but you'll also find wines that are pretty bloody ordinary. Maybe I'm turning into a snob, but I've passed the stage where I drink wine for the alcohol alone. All that stuff that the pundits rave about: nose, mouth feel, colour and so on, it really does make the experience a delight.
If I want to get drunk on wine, I'll go down to the grog shop and buy a cask or two. If I want wine that I'll really enjoy and have confidence that my guests will do the same, I'll take note of what others say here and order from Epiqure.
On that note, the recent Holm Oak Pinot Gris is a very nice drop. Glad I got a second dozen!