The apparent change in policy (now 2 promos in a row) to more specific travel periods is interesting to me.
I can think of several reasons to do this:
1. Target specific and probably lower booked periods rather than a blanket "for the next 353 days" to ensure people who will taker the bait will give their bookings and thus money to QF for the nominated period. I am certain last October's "bonus" DSC promo being set to end at the end of the financial year was no co-incidence as related to the balance sheet.
2. Potentially push people to pull the trigger NOW rather than assuimg another will show up in a few months (though it may also be safe to assume that there will be another promotion in the 2nd half of the year, but obviousy not guaranteed)
3. Limit the "damage" from a longer period of eligible flights, thus potentially less people gaining status (doubtful tbh but it may be a factor). eg: say I plan to go somewhere in September or November (or even Christmas) maybe QF figures if DSC promotion period ends before then I may think oh well and just book the flights anyway and they don't have to give up the DSC. Those more flex folks can, of course, wait till later in the year if MAYBE another promo will drop, but the numbers of people actually doing this solely to take advantage of DSC woudl, I think, be very low in the overall scheme of things.
Obviously they are being less generous her with the travel period, but it kind of also makes sense too. Given the aim is revenue in the short term, there may also be a component that thinks business may picl up in the 2nd half, and/or they can improve yield without a promotion like tis to stimulate demand, or they intend far more sales as another tool.
This promo, foer example, gives me personally zero benefit, so I'm not taking part. My flights are booked and I should make P1. by 31 Aug (which is my membership date too) so for me.. I sit back and watch with interest.
It may well be that for awhile we may see a number of bonus SC promotions with shorter travel windows become more of a norm.
Keeps us all on our toes