Interesting though that flights to MEL start from $998 SGD, whereas SYD/BNE/ADL are all $808. Even HBA is only $988. MEL is nearly almost always more expensive than other cities ex-SIN and usually you can only get cheaper fares if you route via PER or SYD. I suspect they want to push lower fare paying pax on this route to JQ, but I guess there could be higher demand due to less thru services to LHR. Never mind, I am becoming a real fan of the day flight from SIN to MEL on SQ, now an A380, so much more enjoyable than the short overnight flight (on any carrier) and especially better than flying via SYD or PER.