So to look at eastwests points:
1. Assets - Agree but this is a long-term investment cycle and difficult to change quickly, and not helped by the ATOs 20-yr depreciation policy versus many other countries at 10-yrs (partially explains why QF holds onto fleet for so long, but also impacts it commercially). Agree on commonality but you cant change a fleet overnight - QF is relatively common at present and appears to have a plan.. International A380/747/330/767 moving to A380/787/330, Domestic 737-4/737-8/767 moving to 737-8/737NEO/330. QF seems to be challenging the perception of reducing capacity in Domestic which makes money, but understandably reducing investment in Intl given the massive losses (despite A380s,330s,F lounges etc)
2. Fuel - Hedging smooths, but even QF only hedges 12-18mths out, you cant get cover for much longer than that, so increased fuel prices ultimately flow through. Whilst there is an ability to adjust fares, remember that QF is a price taker so that ability is limited.
3. Euro-perception - disagree - QF has wound back Europe - Rome, Paris, Bangkok-London, HongKong-London with increased Asian focus - A380s to HK, daily Shanghai, new lounges proposed for SIN and HKG. RedQ would have enhanced this presence and enabled QF to provide more services into SIN with connections to the rest of Asia, whereas at the moment all the Asian hubbed airlines can undercut them as offering connecting flights on their own metal. Unfortunately RedQ was announced prematurely and got a very negattive reaction from SingAir and Unions.
4. Domestic story - agree - Domestic (both QF and JQ), FF (which admittedly relies on International for its aspiration factor) are holding up International. If it wasnt for brand value and impact of FF, I would have taken Int outside and shot it a few years ago. By recent purchases and expansions, QF definitely chasing the mining market.
5. Customer Story - Isnt that what QF does in their marketing. They fly the routes that people are willing to pay more for the perception, and the true leisure routes to JQ. Unfortunately a high percentage of the pax are just $ focussed, and in an industry where your net margins are very slim (or presently negative) cutting prices everywhere does hurt you