Personally, I think air travel is just too bloody cheap to sustain a profitable business in a high-wage economy.
Take QF's current deal: return to JFK for a bit under $1800.
So discount economy pax are paying around $50 an hour to be transported at incredible speed from Sydney to NYC... being fed, watered and boozed.. with a hundred movies to choose from, many that are still at the cinema. The plane is worth about $300m, the pilots are highly-trained experts, and the levels of safety are amazing.
And for that, all they can charge is $50 an hour. On an hourly rate, I pay more to get my car washed. $35 bucks and it takes them about 20-30 minutes. An hour in a taxi to the airport will cost over double what QF can charge per hour.
Simplistic I know. But it's clear that to have the kind of prices people expect to pay, you either need to operate in a low cost economy, receive taxpayer funding, or you resign yourself to running a business on very slim margins, and most likely at a loss.
Personally, I believe that QFd and QFi should be considered an important part of Australia's tourism strategy, and supported accordingly. As a business expected to survive on it's own merits, I'm not surprised its share price is tanking.