I ask this to everyone who has status be it with an airline, hotel or something loyalty program: are you getting any value out of it? A lot of people clamour for status both in terms of the prestige and the alleged benefits. Well, you've been Gold this year. Did you get any benefits as being a Gold? IMHO having been Accor+Gold for much of last year the answer was not really. Don't get me wrong, I enjoyed the welcome gift, and occasional upgrade, but it wasn't earth shattering in terms of benefits. Contrast that with Marriott where I hold Gold status thanks to my AmEx Platinum card, whenever I stay at a Marriott I am getting a 2 PM late check out, across the board. I don't have to beg like I do as an Accor+Platinum to get a noon checkout (and sometimes even then I'm not granted). At the end of the day you need to audit where you are spending your money on travel and come up with a strategy. In my case last year and much of this year I was staying in Australia.
Consequently, I decided to stay at Accor properties as they often had the cheapest rates and greatest selection of hotels in the region. This allowed me to achieve Accor+Platinum status which is miles ahead of your Gold. I get free breakfast across the board in Asia-Pacific at all properties except ibis budgets. That means I can book a $99 red hot deal at the ibis Sydney Darling Harbour and get free buffet breakfast for myself and my partner out of the transaction which makes the cost very negligible. I get good welcome gifts (I'd say on par with Gold IME), but also find I'm getting better success with upgrades at Accor properties, and am more likely to have some early and late checkout privileges (whereas with Gold it was very miss) along with lounge access at the few hotels that did have an executive lounge. I also get 2 suite night upgrade vouchers which means I can spend a couple bucks at a Sofitel and upgrade to a luxury suite room at no additional cost for 2 nights.
Now this choice makes sense for me given my travel patterns. If you aren't travelling a whole lot and you aren't finding Accor to provide the best price/availability in the places you are travelling, then you need to reconsider your strategy here. Before I moved to Australia, I would stay usually at Marriotts, Hiltons or Choice Hotels for the very simple reason that there wasn't any Accor hotels where I was living (UK and USA). And for those who are going to point out that Accor has some properties in those locations, yes, if you have binocular out and are looking really carefully. But would you bother staying at an ibis property when you can stay at a Courtyard or Doubletree for the same rate? I wouldn't!
-RooFlyer88