So the new world according to Rex in terms of service levels in AU:
1) Qantas
2) REX
3) Bain/VA2
4) Jetstar
Wonder if Bain will be happy about them being relegated to 3rd
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REX BOSS PROMISES SUPERIOR THAN VIRGIN SERVICE AT JETSTAR PRICES ON NEW 737 SERVICES
Regional Express (Rex) is looking at kicking off with nine return jet services a day between Sydney and Melbourne at a price similar to Jetstar’s but service that is better than Virgin Australia’s.
The airline also revealed longer-term aspirations to expand its operations to all Australian capital cities should the launch of the Boeing 737 services go well.
He said pricing would be “around the Jetstar level” to target price-sensitive, discretionary travelers.
“However, our product offering will be superior to Virgin,’’ he said. “We wouldn’t be as ritzy as Qantas but all the basic elements would be there.
Rex has lounges in three capital cities which Lim said the airline would keep those facilities and could improve them.
Rex intends to start Boeing 737 jet services in early March with three former Virgin Australia aircraft flying between Sydney and Melbourne. It plans to grow its presence to start flying to Brisbane from Easter.
The first of six 737-800s touched down in Sydney on November 5 and will be used for training ahead of proving flight for the Civil Aviation Safety Authority in December.
“As we bring in more aircraft we will go to all the capital cities and major cities in Australia,” he said.
Regional Express (Rex) is looking at kicking off with nine return services a day between Sydney and Melbourne at a price similar to Jetstar’s.
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