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The airline, which has yet to appoint a CEO, is part of the kingdom’s $100 billion bet on tourism, and is set to launch in Q4
Saudi Arabia is finalising the launch its multi-billion-dollar new international airline, which sources say is likely to be branded “RIA”.
The Kingdom has been working on the launch for the past 12 months, with the new venture backed by Saudi Arabia’s Public Investment Fund.
Sources close to the PIF told Arabian Business that “RIA” is being tipped as the name for the new carrier. Once launched, it will become Saudi’s second national carrier, based out of Riyadh. The current SAUDIA operates from Jeddah.
Continued
Hmmm....