Lets go through the numbers - say 700 business class seats per day in the fleet (4 sectors per day) then 50% load factor = say 1416 people calling for seat allocation per day (2 mins each for a call to the guest call centre) equals 47 hours per day of phone operators allocating business class seats, thats the equivalent of 3-4 full time position provided to the GCC. Depending on wages at the call centre that would be at least $100K-$150K per year. And thats J class pax only.
Yes I know - not everyone phones the call centre to get J class seats allocated but you would think that someone in VA between now and Jan 2013 would have done a back of the envelope like this and started to think about it.