Was terrible, terrible, terrible, timing for Bain. Could hardly have been worse. That, no-one could have seen. They also were not expecting 2 new domestic competitors.
Yes, they I am sure, were aiming for a quick flip in a year or two after purchase, for billions of easy profit. And move on to the next Corporate carcass etc.
Instead, they have needed to pour in rivers of money, just to keep it limping along somehow. Not in the playbook.
In THEORY the good ship Virgin should again be sailing smoothly right around now seeing COVID issues have largely lifted. Not so.
Things are a disaster in the past month or so from where I sit. My inbox is filled with a stream of Virgin notifications of cancelled flights, flights moved hours or even a day apart, planes ever-changing, seats ever-changing, and costing me endless hours of time on phones to unravel the mess, and raised blood pressure, and have lost $2000 in forfeited hotel bookings in the past month.
It is getting so that I am loath to book anything more than a week out unless the Golden Triangle routes. Key staff in all areas are leaving the sinking ship in droves, as we have seen here, which tells us the internal demoralised story - an unfolding mess.
Cost cutting Jayney seems to be the main reason, and that is not a good look if they hope to flick pass the airline, as a juicy, well run, stable and coherent, fully focused entity.
Truly soaring avgas prices in the past month just adds to the current woes. A massive and unbudgeted for cost. I bet little had been forward hedged, as 3 or 6 months back who knew how much fuel they'd be buying? Double whammy. Paying full retail right now for each tank, not unlike motorists really. OUCH.