UP4014
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- Jul 22, 2008
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THe Choice Magazine Shonky awards are out, Commonwealth Bank wins one for it's rewards scheme.
"Yet year after year we're continually amazed by marketers' efforts to take Australians for a ride."
Commonwealth Bank got a place for the "poor" awards offered under its Commonwealth Bank Awards Program.
Under the standard program, spending $12,000 a year will give a consumer only $20 in flights rewards, assuming they use an American Express card.
The value drops for Visa or MasterCard users, Choice said.
"But the way the awards points are converted to Qantas Frequent Flyer points is a low-flying jest," Choice said.
"One point only equals half of one Frequent Flyer and that salient fact is hidden away in some mighty small print."
www.choice.com.au
"Yet year after year we're continually amazed by marketers' efforts to take Australians for a ride."
Commonwealth Bank got a place for the "poor" awards offered under its Commonwealth Bank Awards Program.
Under the standard program, spending $12,000 a year will give a consumer only $20 in flights rewards, assuming they use an American Express card.
The value drops for Visa or MasterCard users, Choice said.
"But the way the awards points are converted to Qantas Frequent Flyer points is a low-flying jest," Choice said.
"One point only equals half of one Frequent Flyer and that salient fact is hidden away in some mighty small print."
www.choice.com.au