I don't know why they don't use the SQ model - charge more for F Suites, and less for the old F. Serve things like the degustation in Suites, and position the old F cabin somewhere between J and Suites.
In fact, they can only fit the same number of Mark II Skybeds in the space that the old F cabin was in, in the 744. Why not keep the F cabin and save the cost of refitting?
Also the cost between J and an F service above would not be a huge amount of money. Getting people to burn 50,000 points on that would certainly be a better way to reduce the points liability. Probably a lower net cost than that same person not spending on two F upgrades and spending the 100,000 points on a $2000 Y fare, or saving 4 upgrades and using on a $8,000 J fare.
The reality is, the less people are able to use upgrades, the more they have to spend it on fares. Having points upgrades readily available to F is a good way to keep your premium customers loyal.
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