Re: Signapore air booking surcharge
I have noticed a sign in a newsagency in Sydney that charges a fee for EFTPOS from debit cards. Yes debit cards not credit cards. They do not accept credit cards and there is a sign along the lines of "There is a fee of 40 cents for every EFTPOS transaction from a debit card".
Is this the sign of things to come? We want a cashless society but then charge everybody a fee for using the only accepted form of payment. There is something just not quite right here....
I saw something along the same lines at a restaurant recently, so dare say it will be something that will spread more widely.
This will only become the status quo if consumers accept it. If you feel a merchant is charging unfair fees for the use of a service, go elsewhere - vote with your feet.
My opinion, based on a number of years in the retail and service game (including two years working solely on electronic payment systems with $10m+/yr turnover) is that business are trying to put their costs for working with you on your shoulders - which is out and out wrong.
I dare say for small transactions its a sign on things to come.
Debit Cards tend to attract a fixed surcharge from the card providers to the merchants as opposed to credit which is a percentage, so you can understand merchants of products such as a newsagents wanting to recoup them.
I have no issues with merchants being able to pass on the credit card surcharges incurred so long as theyre reasonable.
I don't really see any issue with SQ charging $25, realistically if the fare is 2k, a 1.1% surcharge is going to cost SQ $22, so $25 appears acceptable.
Consumers seem to want to have their cake and eat it too, they want to be able to acrue frequent flyer points and not incur any surcharges for using their cards, but when a merchant is working on margins of 4-10% depending on airline etc, why should they have to incur it just so you can have your FFP's?
Sorry, but I don't buy either of these points for a millisecond. Passing merchant fees onto your customer isn't reasonable at all - its the cost of your doing business with them and should be built into your pricing model.
Anyone with a clue understands that there are certain costs involved with acquiring customers, from marketing, advertising, fittings and fixtures, etc.
The same goes for payment infrastructure regardless of the medium used. Cheques have to be processed, reconciled and banked. Cash has to be counted, secured and also banked. Electronic payment systems require a little bit of hardware, some software and some small ongoing fees.
Do you really think a supermarket cashier is going to say to you 'I'm sorry, but we now charge 15c per transaction for cash payments'. Why you ask, because that's your share of our costs for handling the cash you give us for your shopping to put it into our bank account and do what you pay us to do.
Nope, I don't think anyone would or should swallow that tripe for a second - and electronic payments should be no different from cash.
Electronic payment systems are actually a godsend for most companies, as the process of managing payments is highly automated and is hands-off for most, if not all of the process.
These systems deliver companies a greatly reduced cost of doing business, through a reduction in labour, data entry, security infrastructure, and physical assets. It also reduces the risk of handling negotiable payments, both in terms of theft/armed robbery and arising insurance premiums, but the fact the proceeds of electronic payments can be traded upon as assets almost immediately.
In the case of larger merchants such as airlines and retail empires (Woolworths, Westfarmers et al) the transaction volumes they process allow them to negotiate rates which are so far below market it's almost nothing.
Most medium to large implementations pay for themselves within weeks of being implemented. The audacity of these organisations to keep charging for something which in reality is a profit gouge is at best unconscionable, and worst greedy and bad business practice.
Simply charging a fee on top is just darned lazy and off-putting, and it gives me the impression both your business and your skills aren't worth the cardboard from wheaties packet they came printed on.
So what can you do about it?
If your a customer: walk away from businesses who charge you additional fees for using a card - and tell those business why. The more customers who do it and walk away, they quicker they learn.
If you run a business: negotiate down your fees - and ensure those savings are passed onto your customers.
I've helped businesses doing barely over AUD2k/mth in volume get their charges reduced by a couple of percentage points by simply saying they've had enough and will take their business elsewhere. Most of them don't do it, because they don't know they can.
If your bank isn't going to budge, then
make good on your threat and walk across the road to someone else.
One of the only advantages arising from the payment interchange markets shake-up was the entry of non-bank processors into the market, Tyro being one example. I have no relationship with Tyro, but I know enough about them to give them my unqualified recommendation. They have the best non-bank equipment out there, their service is known to be unparalleled, and the level of features and direct system integration with their platform is unmatched anywhere in the payments industry.
The good thing about them is one of their key platforms of business is to keep driving down the cost of their service and transparency, not just every 12mths but right away as the cost of service comes down.
As more and more business look for alternatives for electronic payments, and particularly move to non-bank providers such as Tyro, this will force the competition in the market the policy was meant to deliver.