Or even a retention bonus. Per FlyerTalk, for personal Platinum, folks are being offered 40000 points for $2000 spend in 3 months (standard offer) or $550 credit. For Business Platinum $695 credit is essentially makes the card free. YMMV thoughI think in the US market, cardholders tend to go the downgrade-upgrade route when bonus points offers are on rather than cancelling it. They also get to keep the same card. On flyertalk I heard they get offered an upgrade from Hilton no annual fee to the Surpass with bonus points once or twice a year.