trippin_the_rift
Established Member
- Joined
- Apr 2, 2006
- Posts
- 4,020
Ah a customer advocate! What a nice idea....
I seem to have a vague feeling one of the US majors may have tried this at some point in time - or advertised something similar? I can't seem to find any evidence of that though in a quick search.
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These were people employed specifically for that function and they had no real power.
A real customer advocate needs to report directly to the CEO, and have the blessing of the CEO to slap the cough out of anyone in the organisation who says "but if we give this to everyone we won't hit our KPIs". In the airline biz - very very few employees are or have ever been a frequent flyer themselves. They can't relate to the pains of frequent flyering. Being re-routed via a different country is a major deal. The airline should not be profiting from the flight changes.
In a previous business I ran we credited members with 'karma points'. The member had no idea they were receiving them. A transaction went smoothly = increase in karma points. You ask for a favour from the company - sure, karma points deducted. So long as the customer was above negative 100 points, everything was fine. Creates harmony. Goodwill. Happy members. Everyone wins.