The rollout is a disaster. The message to vaccinate and the key word
convincingly is required. In the past week:
1) Doctors gagged, being fed lines to feed their patients, that is void of data or unfavorable international bench-marking. PC correctness like "The best vaccine you can get is the one available now'. Probably get into trouble saying the Germans have 1 million AZ in a warehouse, and Germans only will take the other one you cant have.
2) OK to lie about allergies - that nurse/worker made the practical decision
3) JohBP on numbers. Never you mind about that.
4) Nobody in the priority group yet sacked/idled for refusing a vaccination
5) Overly complicated plan - not like Israel. In Bryon Bay you can score much easier.
6) No mention of a green privileges card like Israel
7) Scope creep.
Language, country of birth to be recorded when you get the COVID jab
8) No commercial rockstars - like Hemsworth. Those politicians maybe just got a shot of saline for all I know.
9) No scare or grim reaper campaign selling the negatives: You could loose your job, have your hours cut back, you could get long covid, your pet cat could get sick or die.
10) Scare em. If there is another lockdown, you could be stuck at home. If you were vaccinated , you could get privileges. But if you wait or hestitate, or it is sold out, you are stuck. Why do think the politicians got their shots? Exactly , different rules for different people.
11) Invent a rumor. Like if you get covid, and even if you get better, you will have crows feet around the eyes and baggy jowls after, and maybe gain weight in unwanted areas. Then show an infomercial, where the hawker says' Our expensive miracle face and wrinkle cream does not work on covid eyes, and that demonstrator B cant be helped.
The current crop of TV ads are worthless and unconvincing, just nudges at those who accept authority, or in the yes line anyway.