Qantas vaccination ad: Why the new Qantas campaign has all of Australia talking (and crying)
It's the heart-rending, tear-jerking, passion-swelling call to action that Australia has been waiting for. And curiously, it has come in the form of a Qantas ad.
The national carrier this week released a video advertisement that functions more readily as a pro-vaccination campaign ad, as it follows the story of three sets of travellers on their journey back into the world at large – of course, after receiving their COVID-19 jabs. And it's stirring stuff.
"I'm gonna see you soon, OK?"
Qantas, you had me there. I'm welling up with tears just writing this. A bloke is on the phone, talking to someone in a far-off place, and he says the sentence we have all been dying to say for so long now.
This is Australia, the country where almost half of us were either born overseas, or have a parent who was. We have family connections in other countries. We have friends in other countries. And how good would it be to pick up the phone and tell those people, our mums and dads, our brothers and sisters, our nieces and nephews, our grandkids and grandparents:
"I'm gonna see you soon, OK?"
It's the heart-rending, tear-jerking, passion-swelling call to action that Australia has been waiting for. And curiously, it has come in the form of a Qantas ad.
www.traveller.com.au