the very best strategy of all when it comes to finding seats is having points in a flexible points currency so that you can transfer the points into whatever programme has availability.
Whilst in theory this may be the best thing to retain flexibility, in practice, the problem is that you need significantly more points, as most of the time for "rewards" points not tied to a specific airline program, the transfer ratios are very poor.
For example, I have a NAB rewards card which I can transfer to the below partners, with the relevant ratios :
* VFF points - 2 NAB rewards points to 1 VFF point
* KF / AM Miles - 3 NAB rewards points to 1 KF / AM point
I recently booked a MEL to SIN business reward seat on SQ for 74k VFF points (148k NAB rewards points), but that same reward seat if booked via KF is 68.5k miles which equates to 205.5k NAB rewards points.
It's the same reward seat, but significantly more points via KF.
The advantage however with KF is that SQ have 5 daily flights and looking on their website (on the day my flight is later this year) they have business reward seat availability on 4 of those 5 flights.
On VFF there's only 2 flights which have business reward seat availability, so if you're
very specific on timing or aircraft, then you'll have no choice but to eat up the extra points required for the same reward seat.
Same thing goes for VFF to KF - the ratio is 1.55:1 which is pretty much the same as 3:1 directly from NAB rewards.
Gone are the days of booking business reward seats 10-11 months in advance - and unfortunately for most people it's not easy to tell your boss "I'll be going to Europe or the U.S. for 4 weeks, 2 weeks from now".
It'll be moreso booking leave well in advance, then
hoping some last minute reward seats pop-up 2 weeks out - it
can happen, but it's far from ideal.
In hindsight, I'm glad I was able to book and redeem a business OWA in 2023 before all these devaluations and change in reward seat releases. I concede it will be very difficult moving forward.