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I recently watched one of those 5-minute "destination guide" videos on a flight where they give you a few tips for your destination. I won't name the destination, but this particular video was full of phrases like "unimaginable possibilities", "has it all", "breathtaking" and said its "mesmerizing beauty will render you speechless". You know, all the tourism marketing cliches.
But the one line that really grated me was "this is the perfect destination for everyone". I mean, every destination is different and people like different things. Which is great - variety is the spice of life. Some people like warm weather, some like snow, etc. I get that they were trying to say that the destination has lots to offer to different types of people, but how can a place be the perfect destination for every single person?
Honestly, when marketers use lines like this I think it just reduces their credibility IMHO. It's a bit like a restaurant that claims to have the best of every kind of food. It would be more believable if they said "we have the best pasta".
Please tell me where I'm going wrong. Maybe there is a destination that's perfect for everyone after all?
But the one line that really grated me was "this is the perfect destination for everyone". I mean, every destination is different and people like different things. Which is great - variety is the spice of life. Some people like warm weather, some like snow, etc. I get that they were trying to say that the destination has lots to offer to different types of people, but how can a place be the perfect destination for every single person?
Honestly, when marketers use lines like this I think it just reduces their credibility IMHO. It's a bit like a restaurant that claims to have the best of every kind of food. It would be more believable if they said "we have the best pasta".
Please tell me where I'm going wrong. Maybe there is a destination that's perfect for everyone after all?