So any marketing days are long behind him. Doesn't mean he can't spin with the best of them but marketing isn't a big part of his career, especially this millennium.
With a company offering a service requiring repeat sales, any CEO would either need to be good at marketing and/or have people working for him that are good at marketing to help prepare what to say.
Inherently it's Alan Joyce's job in the current situation to try to be as optimistic as possible. At the very least it's good to hear that they hope to be able to fly all 12 A380s again, whether or not that ends up happening.
Great to hear, I still have not tried QF F ....... it is still on my bucket list.
On my last international trip I flew QF F both ways to London (points upgrades from J both ways). It was fantastic. Had extra time in the F Lounge in MEL because the entertainment system wasn't working and they tried unsuccessfully to fix it. Ended up watching entertainment on my tablet for the first flight of the trip to the DXB.
There is a better ratio of flight attendants to passengers (max 7 passengers per flight attendant, but on my flights it was better than that as the cabin wasn't full) and a better ratio of toilets per passenger as well.
In recent years the food offering has been similar to J, but there are obviously some things only offered in F such as the steak sandwich and the expensive champagne. The amenity kit and pyjamas are different for F and provided on every flight even if its daytime.
In the past when J was angled flat there was a bigger difference, but now both J and F have lie flat beds.
A part of the experience on QF and some other the other airlines that have F, but not all is that you can sit opposite another passenger that also is booked into F and have a meal together. I was travelling solo so didn't get to experience that.
Was it a great experience that I'd like to do again? Yes, absolutely.
Would I be likely to try to fly F mainly (where offered) rather than J? No. As nice as it was for me it would be more of a special treat for a special trip rather than something I'd look to do regularly.
Flying F can be an especially good option if classic reward seats are available in F but not J on the date you need to travel as by the time you book say classic reward in Y+ and upgrade it to J you may as well have booked an F seat if it's available.
My next QF F trip could well be on a Project Sunrise flight if I can somehow get a classic reward seat (may be almost impossible as there's likely to be less F seats than on the A380).