Uptimist ??? What is it about

[ap_spd]

hey all

Happy long weekend.

Any clues on what is the uptimist all about ? Seems to be gatheting momentum on social media / emails..

Not another enhancement i hope.

 

[TheInsider]

hey all

Happy long weekend.

Any clues on what is the uptimist all about ? Seems to be gatheting momentum on social media / emails..

Not another enhancement i hope.

Just a new advertising campaign.
Here's To Looking Up | Virgin Australia

Their YouTube ad:

 

[AustraliaPoochie]

As a toddler would scream... I don't like.

 

[Pleb Status]

hey all

Happy long weekend.

Any clues on what is the uptimist all about ? Seems to be gatheting momentum on social media / emails..

Not another enhancement i hope.

If you would like to know about 'uptimism', VA would direct you the following website -

Here's To Looking Up | Virgin Australia

It is just a new marketing campaign, just like the new BHP 'Think Big' campaign.

 

[RB]

I must be hard to please with ads-got the email yesterday & thought it to be a total waste of time

 

[ap_spd]

is it just me or I think they could have betger spent this money to buy cheese and cracker for snacks

 

[Pleb Status]

is it just me or I think they could have betger spent this money to buy cheese and cracker for snacks

It is only a small number that care about the size of the snack provided. Most just care about the cost of the flight...

Advertising helps gets people through the door, particularly the not very frequent flyer.

 

[AustraliaPoochie]

is it just me or I think they could have betger spent this money to buy cheese and cracker for snacks

Or something not that very hard chewy peanut and some thing brittle palm sugar "refreshments".

 

[AustraliaPoochie]

OR why not give us beef and veg for premiumY for lunch or dinner meal times ala Air NZ TT... instead of the ad.

 

[Mattg]

I actually really like this new advertising campaign.

It's a shame the on-board experience rarely lives up to the hype, IMHO of course.

 

[Pleb Status]

I actually really like this new advertising campaign.

It's a shame the on-board experience rarely lives up to the hype, IMHO of course.

That could be said about every airline, or even every company in general...

 

[Dannyism]

They have some rock climbing in the ad so I really like it haha.

It is about nothing though, the Seinfeld of ads. Entertaining? Grabs attention? Creates a perception?

 

[deepblerg]

This ad campaign seems polarising. I personally don't like it. It's not saying anything to the everyday Aussie, just boring wallpaper. Their previous positioning was much better.