VA “secret announcement”

[odysseus]

As always, the more hype tried to generate before the announcement... the more underwhelming the actual announcement that it's for.

 

[bcworld]

Well...they really f'ed that up! The surprise was that they've invented a time machine!

 

[Saab34]

Sometimes it would be better if Virgin said nothing. 99% don’t care one bit about this, target audience is tiny.

 

[MARTINE]

Sometimes it would be better if Virgin said nothing. 99% don’t care one bit about this, target audience is tiny.

Except if they had RuPaul flying the plane. Now that would be something

 

[lovestotravel]

As always, the more hype tried to generate before the announcement... the more underwhelming the actual announcement that it's for.

Indeed, just like Project Sunrise

 

[lovestotravel]

Oh so it actually is a pride flight

So yes another typical VA announcement that perhaps 1% of people care about...

YAWN

 

[AIRwin]

Well...they really f'ed that up! The surprise was that they've invented a time machine!

View attachment 407454

It's Friday the 13th after all!

 

[MEL_Traveller]

Sometimes it would be better if Virgin said nothing. 99% don’t care one bit about this, target audience is tiny.

The target audience of passengers on the specific flights is obviously small. But it’s far larger in terms of the LGBTG and ally market for the rest of the year.

As social messaging it’s important in terms of inclusion.

 

[Princess Fiona]

Well...they really f'ed that up! The surprise was that they've invented a time machine!

View attachment 407454

That’s totally embarrassing. It’s Friday 28th February 2025.
$269 as Flex Y. Can’t see J available.
Think it would be a fab flight but I have no intentions of flying into SYD that day.

 

[MARTINE]

That’s totally embarrassing. It’s Friday 28th February 2025.
$269 as Flex Y. Can’t see J available.
Think it would be a fab flight but I have no intentions of flying into SYD that day.

.. you choose to sashay away

 

[knagelli]

Well...they really f'ed that up! The surprise was that they've invented a time machine!

View attachment 407454

Please VA , help me book tickets for Mar 2024 when there was double SC campaign .... bonkers

 

[SeatBackForward]

See I dismissed a pride flight as the promotion, because they did all that earlier in the year. Is VA trying to be Airline Influenza of the year?

 

[odysseus]

The target audience of passengers on the specific flights is obviously small. But it’s far larger in terms of the LGBTG and ally market for the rest of the year.

As social messaging it’s important in terms of inclusion.

Meanwhile they don't even mention/celebrate Australia Day, which is even bigger in terms of that market.

Only inclusive for some apparently.

 

[GoldenTouchdown]

Have booked on VA1978, good excuse to fly to Sydney with some flair!

I like this VA initiative for a bit of fun, even if most of us here are expecting so much more in terms of an announcement actually worth the hype!

 

[AIRwin]

Have booked on VA1978, good excuse to fly to Sydney with some flair!

If there's a subsequent double SC/points promotion you're interested in, you can still cancel the booking for a credit and then use it to rebook the same flight given it's a Flex (Flair-x?) fare...

 

[MEL_Traveller]

Meanwhile they don't even mention/celebrate Australia Day, which is even bigger in terms of that market.

Only inclusive for some apparently.

True, but that’s a national event with a public holiday, and a self-driven market (people will travel and will choose VA, QF and JQ). Pride is niche and probably lends itself to private sector marketing and sponsorship.