Yes but you are cherry picking the cheapest dates (in January) for Virgin while using a discount code against just going on Qantas website and booking any date (in January) without a code.
Most customers wouldn't even know that any discount codes exist, and many people are not flexible with the dates they have to fly in/out. I just think the comparison should be apples to apples.
You are missing my point. As virgin heads more and more towards being a budget LCC the status with them becomes less and less attractive. If you took 100 people off the street and offered them a free platinum membership to either Qantas or Virgin I'm confident the overwhelming majority would choose Qantas.
True, although again I feel like you are deliberately missing my point.
I know many many people who happily pay extra to fly with Qantas simply for the fact they think it's a superior brand/company, regardless of what product/service they actually get. I can't say I know anyone for whom the opposite is true.
Its just ingrained in their brains that Qantas is premium and Virgin is budget. They feel good about flying with Qantas, they feel good about telling their friends and family they fly Qantas.