I think you'll find that there's a cabin refresh costing $110 million and removing a row of economy x.Well if you read through the ‘Virgin up for sale thread’ there’s some interesting commentary and analysis that points to Virgin needing to get their books in order and optimise their P&L so the probably care less about being a LCC-hybrid whatever they are - and just need to back some more $ urgently so Bain can offload them!
It will be very interesting to see if the other ancillary revenue suggestions they were testing alongside this one come into the daylight, like paying for PB.
I would suggest any revenue raised is to offset that investment / lost income prior to the usual IPO commentary.
It all says "seating" to me ....