OK, here you go......
1. Sometimes I request a points upgrade and have been declined either on-line or at check-in. Upon boarding, if there are actually spare seats in J or PE, I expect you to go through your list of WPs and SGs and automatically offer them an upgrade - even if it is only the seat and not the meal.
This point has been debated
ad nauseum both here and elsewhere. Why cheapen the product to the point where, a la UA, passengers come to feel entitled to an upgrade every time they fly, and therefore don't buy a ticket in F or J at all? If you desperately want to sit up the front, then buy the ticket, otherwise join the upgrade lottery and be gracious in defeat if your numbers don't come out of the barrel.
As for my personal expectations, well, we could be here all day, but I'll try not to waffle too much. I don't fly Y, so my comments are all regarding the F and/or J cabins. Here we go:
1. SMILE at the customers. 'Customer Service 101' stuff. I don't give a rat's cough if you're having a bad hair day, or your cat just died, or your car got stolen last night. If you're not able to smile at the customers and be pleasant and professional, then you need to call in sick for the trip, or find yourself a new career.
2. Be QUIET in the galley. The banging-around of plates, glasses and flatware, plus loud talking and laughter, has no place in the galleys. Especially in the middle of the night. Keep the curtains pulled to reduce light-pollution in the cabin. Remember that passengers in F and J pay many, many thousands of dollars for the privilege of restful peace and quiet.
3. DON'T make a fuss of me because I'm a "super-elite" FF passenger. This is embarrassing, and my ego doesn't need stroking. All of the passengers in F and J deserve the best you can deliver.
4. REFRAIN from letting Y pax trudge up through J to use the rest-rooms. No excuses. If the facilities in Y are busy, or one of them is u/s, they have to queue.
5. ATTEND promptly to call-bells, and also to passengers with crying babies. I'm not suggesting babies should be banned from F and J, but as soon as there is a disturbance, the FA should be straight down to that seat, in "warm smile and calm voice" mode, to find out if there is anything they can do to help with the situation. Immediately. Likewise, the parents of the occasional toddler who ignore Junior's roaming of the cabin causing mayhem need to be softly reminded to control their child. A $20K ticket entitles me to be shielded from spoiled brats on a rampage.
6. IF I wake up late, say an hour before landing, and request some fruit, yoghurt and coffee, I expect you to bring it for me. Yes, you can smile and say "that's fine Mr NYCguy, but I just need to remind you that we'll be landing in an hour, and I have to prepare the cabin for our arrival". I fly enough to know that means "eat quickly and there won't be any trouble". Passengers who fly all over the world for a living know how to read between the lines, and most of us know how far we can push our luck.
7. KEEP an eye on who is stowing what and where during boarding. Pax in Y shouldn't be putting their carry-on in the F or J overheads. If you see them do so, intervene and insist they stow their bag in Y. If they refuse, have the item sent to the hold. Or throw them off the aircraft. Do whatever you have to do to send the message that this is not acceptable behavior.
I think that will do for now.