Sprucegoose
Senior Member
- Joined
- Aug 20, 2003
- Posts
- 8,118
service recovery that follows points of failure
This was a recent question posed by an AFF writer - was service recovery (or such) a 'true test' of an airline (for memory?)
I thought about it for a few minutes. I could understand how directly relevant it was to customer satisfaction and, therefore, profitability. Still, whether it represented a 'true' test at a strategic planning level, I was unable to rationalise my thinking as any true test would be avoiding bad days, but how realistic is this? Do we energise avoidance or recovery, and if partway of both, how would it affect the value proposition?
The response currently lives rent-free in my consciousness, given its challenging assertions.