What is Virgin Australia's strategy (post-administration)?

[Mr H]

As in my other thread, what is VA doing/strategy???
You ask, grr, saving money by not having any more VFF cards issued.

SQ has done the same (to my disappointment).

 

[BNEFlyer]

As in my other thread, what is VA doing/strategy???
You ask, grr, saving money by not having any more VFF cards issued.
Lets all moan to VFF.
Just got the email earlier this afternoon.
Money pinching, but using environmental savings as an excuse.

Red and Silver cards are ditigal only but Gold and Platinum can get physical cards.

 

[Harrison_133]

Virgin claims victory over Qantas in market share battle

Articles running across different outlets, this one isn’t paywalled – VA reached a 34% market share in January 2022, while QF and JQ each hit 31% and Rex 4%.

Looks like Jayne’s well quoted 33% target is more than achievable…

Edit - article in the Australian stated:
“The report noted that Virgin’s market share was even higher on major city routes, where it held a 41 per cent share of domestic passengers.”

 

[jase05]

Virgin claims victory over Qantas in market share battle

Articles running across different outlets, this one isn’t paywalled – VA reached a 34% market share in January 2022, while QF and JQ each hit 31% and Rex 4%.

Looks like Jayne’s well quoted 33% target is more than achievable…

Edit - article in the Australian stated:
“The report noted that Virgin’s market share was even higher on major city routes, where it held a 41 per cent share of domestic passengers.”

Good news but wouldn’t be raising a glass just yet

 

[HS-TQE]

Agreed. This article should be treated as a 'regular round' (in the airlines' case the 'reporting period's) win of (insert sporting competition) here.

 

[MooTime]

These monthly %% are nice to read either way, but I'd suspect they'd jump around a bit. Guess it depends of % capacity & lot of other KPI's, $$ per pax blah blah.

Thanks for sharing Harrison, nice to see VA2 Bain doing well.

 

[Saab34]

Jan is no month to compare, it was when the QF group took out a quarter of capacity pretty much overnight. Virgin wasn’t as heavy handed as that.

I would say Virgin’s load factor for Jan will probably be less vs the others who focused more on consolidation.

 

[MooTime]

Jan is no month to compare, it was when the QF group took out a quarter of capacity pretty much overnight. Virgin wasn’t as heavy handed as that.

I would say Virgin’s load factor for Jan will probably be less vs the others who focused more on consolidation.

I mean we're best stick to facts from reports rather than, "I would say".

Everybody who comes 2nd has excuses, even you n me I'm sure!!!

 

[hydrabyss]

I mean we're best stick to facts from reports rather than, "I would say".

Everybody who comes 2nd has excuses, even you n me I'm sure!!!

You have to be positive and look at 2nd in that you still have a 1st place as a loser.

 

[Harrison_133]

That didn’t take long…737 was probably too much capacity for the route. Worth noting the article says Melbourne-Coffs Harbour will continue, soon converting to a year-round service.

Virgin exits Sydney-Coffs Harbour 4 months after restart

Virgin Australia has pulled out of its Sydney-Coffs Harbour route just four months after restarting the service, Australian Aviation can reveal.

australianaviation.com.au

 

[RAM]

That didn’t take long…737 was probably too much capacity for the route. Worth noting the article says Melbourne-Coffs Harbour will continue, soon converting to a year-round service.

I wonder if the flooding in Northern NSW finally forced their hand?

A lot of Airbnb stock will disappear for months. Two places we stayed at last May got flooded out.

Virgin exits Sydney-Coffs Harbour 4 months after restart

Virgin Australia has pulled out of its Sydney-Coffs Harbour route just four months after restarting the service, Australian Aviation can reveal.

australianaviation.com.au

I

 

[Harrison_133]

I wonder if the flooding in Northern NSW finally forced their hand?

Possibly, although I think they loaded the cuts on SYD-CFS a few weeks ago, way before the floods. Let’s wait and see what ends up happening with the MEL-CFS route.

 

[MooTime]

I flew the MEL-CFS return last November not long after the route opened & it was less than half full.
Nothing wrong with the place, Coffs that is, but really very little there to see n do. Beaches bit rough.

 

[Saab34]

Tiger didn’t do all that great on this route either, it was the worst in the whole network, often throwing away seats for $20/$30. I assume that’s why Virgin handed it down to them back in the day, try and get the low cost unit to try and stimulate the market.

 

[jakeseven7]

Tiger didn’t do all that great on this route either, it was the worst in the whole network, often throwing away seats for $20/$30. I assume that’s why Virgin handed it down to them back in the day.

But QF called it out as one of their more successful route launches so (MEL) clearly there is money to be made…

 

[Harrison_133]

Tiger didn’t do all that great on this route either, it was the worst in the whole network, often throwing away seats for $20/$30. I assume that’s why Virgin handed it down to them back in the day, try and get the low cost unit to try and stimulate the market.

Are you talking about SYD-CFS or MEL-CFS? Tiger out of MEL started as a 3 weekly service but they kept bumping up the frequency. I think it peaked at 5 or 6 weekly flights if I recall correctly, and the tickets weren’t all that cheap given they were the sole operator at the time. SYD-CFS meanwhile never really got over 3 flights a week, and as you say, were often $20-$30.

 

[MooTime]

Minor chaos at MEL VA T3 this arvo.
Baggage thingo stopped working. Lines & ppl like pre-covid, didn't see any anger management, just the usual few trying to push in, with the ol oops sorry didn't know where I was, ha.

Working again so all fine.
Early long weekend departures.
Lounge as full as I've seen it again since pre covid.

Drove past T1 back to parking & seemed awfully quiet there in terms of cars n ppl out front.

 

[mitchd]

Lines & ppl like pre-covid

Lounge as full as I've seen it again since pre covid.

This is how it felt on my recent trip down to MEL from BNE. Arrived Thur AM and left Sunday PM. Been regularly flying between, and this was a huge step up in traffic. Definitely felt quasi-pre-pandemic level.

 

[Saab34]

It does seem the underlying performance of Virgin’s domestic business is very strong. Hopefully they can just keep doing what they are good at, and that’s a 737 operation only (no distractions on the side!), and they will be around for a very long time.

 

[HS-TQE]

It does seem the underlying performance of Virgin’s domestic business is very strong. Hopefully they can just keep doing what they are good at, and that’s a 737 operation only (no distractions on the side!), and they will be around for a very long time.

There is still the VARA A320/Fokker operations in WA.