You never stop learning lessons - no matter what industry you are in. I did love the latest billboard offering from Virgin - I thought it was provocative and cheeky. So very Virgin! But if offered little in regard to pro-activity. It was the perfect opportunity to do something amazing, but what an anticlimax.....
As far as the Freddies goes, it would be lovely to receive acknowledgement from Velocity that we, their loyal members are the reason they have scooped awards. But I would prefer they stay quiet and listen hard.
You get bums on seats by offering a sale. You keep bums on seats by offering what the competition can't.
Virgin and Velocity need to form a more harmonious and genuine alternative for their frequent flyers. People are getting tired with the volume of superficial loyalty programs that are being shoved down our throats. All promise so much - for such little return. You can't buy a meat pie without being offered a bakery membership "sign up".
Velocity, if you are reading this: All we want is representation, honesty and consistency. And maybe some loyalty eh?
