The Qantas Frequent Flyer program, one of the most popular loyalty programs in the region, grew by eight per cent to 4.3 million members worldwide. A range of changes were introduced during the year, aimed at providing members with increased flexibility while continuing to offer a viable and competitive Frequent Flyer program that rewards our most frequent travellers.
Continuing investment in qantas.com is helping Qantas meet the growing demand from customers for online self-service. Improvements during the year included:
- better online Frequent Flyer services for customers managing their points, making bookings and updating their account details;
- an expanded online fare range that now includes all fares on all flights;
- an improved search function allowing customers to search one week at a time for the best fare; and
- the introduction of simpler fare rules and better fare displays for international bookings.