What would you call the new Qantas Asia hub airline?

[Justchecking]

Ok, so the best ever Yum Cha restaurant name existing is The Golden Stream...in Burwood NSW. No! I didn't make that up..... I want to see something showing equal lack of cultural awareness and inappropriate use of a language. Oh pls!

 

[doctork]

Love the funny suggestions!

On the serious side, though, Qantas will want to leverage whatever brand awareness they have, right?
And we've seen how Qantas is happy to use successful Virgin ploys and stratagems.

Do you think that they may call the airline "Q Asia", whose livery will be a red tail background and a white animal on it (don't know which since dragon=taken, tiger=taken, elephant=more south asia not east, panda=too much black, orangutan maybe)? And in a few years' time, after the industrial unrest has died down, they can bring Q Asia into the single Qantas brand, much as V Australia is doing.

Actually, I have the perfect animal for the new tail: the civet cat, source of kopi luwak... It's sh_t, but it's EXPENSIVE sh_t!

 

[Captain Paul]

If it is a premium airline then call it QANTAS!
After all, we are told this new premium airline is to offer all the perks for Frequent Flyers just like QANTAS.
Why the strong need for a CEO of an Australian company stressing the point that upon expansion overseas it will NOT be called QANTAS?

I am most ashamed that an Australian company feels it has to appease Unions and a lot of naysayers by saying that when we expand overseas we will NOT be using our company name.

Further, this will be done not because of any marketing advantage a new name will bring, building brand recognition from scratch is expensive, but because QANTAS doesn't want any backlash from the unions and naysayers arguing for Australian conditions and wages for this new overseas hub.

Honestly, it is like arguing that the Heinekin and Asahi Beer we drink here but made in Thailand should not be manufactured in Thailand under Thai wages and conditions but instead manufactured in Holland and Japan, respectively, or if manufactured in Thailand then done so under Dutch and Japanese wages and conditions. The same can be said for Toyotas manufactured in Thailand or even on a simpler level -arguing that McDonalds or any other company should employ staff based on its home country wages and conditions irrespective of where it expands.

We should be supporting QANTAS's decision for a new overseas hub and angry that it will not be called QANTAS. Not to argue this is to question why the new airline does not want to take advantage of the QANTAS good name and safety record known worldwide.

I vote for the continuation of the QANTAS name in setting up a new hub in Asia.

Happy Flying
Captain Paul

 

[ausi ski bum]

It wont be Qantas and most likely not Jet Star as both could attract Juliars Carbon tax, the objective is clearly to avoid the tax hence the timing of this announcement. The No Carbon Tax Airline perhaps NCTA

 

[doctork]

It wont be Qantas and most likely not Jet Star as both could attract Juliars Carbon tax, the objective is clearly to avoid the tax hence the timing of this announcement.

1. International aviation exempt from carbon tax
2. Strategy is about growing market, not tax avoidance. QF international's problems are Middle Eastern and Asian in origin, and tend to start with the letters CX, SQ, EK and EH.
3. If the point is to avoid emissions taxes, best way is to cancel all services to the UK (including JSA codeshares), given that the punitive air travel taxes there vastly outweigh anything we're going to have here.
4. Not a very subtle segue, there, mate.

 

[Robert K]

It won't be called qantas because no one in Asia would be able to pronounce it correctly.

Qantas doesn't have much brand recognition in Asia (my less traveled family in Asia dont know about qantas) so its not like their wasting any brand equity by using a new name.

Partnering with fashion houses is a great idea tho! The all white apple plane. No buttons anywhere in the plane

 

[kamchatsky]

- iQantas 2.0
- QAPAS (QANTAS Asian Premium Aerial Service)
- AAS (Asian Aerial Service)
- AAA (Australia Asia Airlines, see Qantas - Wikipedia, the free encyclopedia)

 

[russ]

I'd call it "Stronger Qantas"

... after all, it's what they're building!

 

[medhead]

I'd suggest that they want to avoid all visible/brand association with qantas to attracted the market by pretending it is an Asian not australian airline.

I think Phoenix is perfect - rising from the ashes of QFi.

I did suggest Asia Region to Sydney Express Services in social media somewhere.

 

[Hvr]

Do you think that they may call the airline "Q Asia", whose livery will be a red tail background and a white animal on it (don't know which since dragon=taken, tiger=taken, elephant=more south asia not east, panda=too much black, orangutan maybe)? And in a few years' time, after the industrial unrest has died down, they can bring Q Asia into the single Qantas brand, much as V Australia is doing.

What about the red panda?