MELoffairpark
Junior Member
- Joined
- Jan 25, 2015
- Posts
- 26
Airline travellers, and invariably our customers, come from all walks of life ... from regular professionals flying weekly for business, your typical budget-conscious mums & dads taking the kids away all the way to struggling 19 or 20 year olds about to set off on their first overseas adventures or retirees who are seeing the world, travelling a lot but tending to take longer trips. Like all of us, each of these customers have different priorities and what one values the most when making a decision another may not even consider at all. And when it comes to making a decision about where to park at or near the airport, the over-riding factor is usually what we value the most and is usually something we would not compromise on. From almost 12 years in the industry, this is generally one of the four factors listed below, but if there's something else entirely feel free to add it ... trends change over time and what people valued almost 10 years ago may not even be relevant today. So, regardless of which factor you relate to most, or if its something else entirely, it would be interesting to hear what people think and especially how this changes from one person to the next ... you can just post your answer, make a comment or ask me a question. If you fall into one of these four factors you have, unwittingly, almost pretty much decided where your business will go ... you don't know it yet, but for those interested I will explain next Monday on why valuing one of these points more than the others pushes you towards one sector of the market or the other. Thanks and hope to hear your thoughts ...
THE LOWEST RATE ... I'll go wherever will save me money; I'm on a budget and the cheapest option is important to me.
CONVENIENCE ... I want to be as close to the terminal as possible & will pay a premium for it.
SECURITY ... I will find where I think my car will be the safest while I'm away & stay loyal unless its damaged; cost is irrelevant.
OVERALL SERVICE ... I value customer service & will keep coming back if its good. I don't mind if it costs a few $$ extra provided I get value-for-money.
THE LOWEST RATE ... I'll go wherever will save me money; I'm on a budget and the cheapest option is important to me.
CONVENIENCE ... I want to be as close to the terminal as possible & will pay a premium for it.
SECURITY ... I will find where I think my car will be the safest while I'm away & stay loyal unless its damaged; cost is irrelevant.
OVERALL SERVICE ... I value customer service & will keep coming back if its good. I don't mind if it costs a few $$ extra provided I get value-for-money.