I travel overseas regularly and stay ~50 nights or more a year.
It makes no sense to chase status unless that status is earned easily or via fast tracks. IHG Platinum was good for a while as that was easy to earn/maintain and Hilton Diamond and then Hilton Gold via Velocity was also handy but I would not to be spending AUD150+/night for a room when I can get a similar room in a less popular hotel for 3 nights including breakfast.
To each their own.
I am with John here.
Until I retired in April, I was doing 100 nights yearly at European city hotels Oz country hotels/motels, airport transit hotel rip offs etc.
Now I will be skipping the Oz country stuff - no more dugites in the room will be appreciated.
Europe hotels will still be about 2 to 3 months a year and I have 50,000 Accor points to use up at €40 per 2,000 points. Someone mentioned some great Accor promos recently and I took full advantage of them in June
Tried Hilton - blech!! Didn't suit my needs and a couple of poor service issues.
I am out so much during the day and evening that the hotel is mainly a place to sleep.
A good bed and shower is much more important - I always eat out to experience the place I am visiting and will happily wander around for an hour looking for a good restaurant/ pub.
Breakfast is usually a coffee and bun so don't pay the hotel and usually pick them up on the way to my transport.
I plan my trips 6+ months in advance which many others cannot do.
I have various checkpoints on these trips.
I will often decide the dates once I have for a special deal flight. Check 1
I then say where I want to go and list the locations and dates. Check 2
I usually get a Eurail and/or Britpass as I mainly travel by train (get the 1st class and avoid seating hassles and always get x days in 1 or 2 months to give flexibility). There are specials for Germany at present.
I also use Eurostar to Germany via Brussels a lot as I have family in London. Check 3
I may hire a car for a few days (never hire in France as ripoff) - cheaper to hire in Belgium and drive back. Check 4
I budget $100 a night for my Euro hotels, book early on specials, focus on hotels near the station and fill the hotel diary as I go.
If I save on one hotel, I may splash out a bit more on another for special place.
If Accor has a special, great. Otherwise I have no loyalty and will use Leonardo, Intercity or whoever has good deals on booking.com, wotif, hotel.com, last minutes, Oporto etc.
Intercity in Germany offer free local transport tickets which can be very useful if staying somewhere.
If you are not 100% of your location that night, you can usually book a free cancellation option for a few percent more.
Check 5 and final check
I usually get change out of my $100 a night.
I did a calculation on the 2014/2015 tax year hotels in Europe a couple of weeks ago when doing my tax.
48 nights with 4 different chains + 7 different single hotels and a couple of CNL sleeper trains thrown in for convenience (saves accommodation and just pay the supplement for the berth with the railpass).
Total cost saving over $7,000 on the same price if booked 2 weeks in advance !!!
I also picked up 16,000 Accor points worth about $450.
Conclusion: Hotel loyalty is nice but a special deal overrides.
If you can save over 60% by booking early via specials, go for it.
Chris